Illume Cosmetic Surgery and its affiliates (hereinafter “Illume,” “we,” or “our”) value the privacy of individuals who use our websites, live chat, online forms, and related services (collectively, our “Services”). This Privacy Notice explains how we collect, use, and share information of US residents who use our Services (“Users,” “you,” or “your”). By using our Services, you consent to the collection, use, disclosure, and processing of your information as described in this Privacy Notice.
We collect Personal Data from US residents and comply with applicable US consumer privacy laws. “Personal Data” means information that is linked or reasonably linkable to a particular individual or household, but does not include:
- Publicly available information
- Deidentified or aggregated data
- Information otherwise excluded from the scope of US Privacy Law
This Notice provides details on:
- Categories of Personal Data we collect
- Purposes for using Personal Data
- Categories of Personal Data we share and with whom
- How you can exercise your privacy rights under the law
Information We Collect We may collect the following categories of Personal Data:
- Identifiers: name, email address, phone number, mailing address. We collect this to provide our Services, respond to inquiries, and for marketing and communication purposes.
- Personal Characteristics: age, gender, skin tone, and other self-reported health or cosmetic details. We use this to tailor treatment recommendations.
- Health Data: prior procedures, medications, desired outcomes, and photos (e.g., “before and after”). We collect this information through consultations to assess eligibility for services.
- Internet Activity: IP address, browser type, device info, and interaction data with our website or live chat. This helps us improve user experience.
- Communication Data: records of interactions through forms, email, or live chat for customer service purposes.
We may collect this information:
- Directly from you via forms, appointments, or communications
- Automatically through cookies and similar technologies
- From advertising partners and analytics tools
Cookies and Tracking Technologies We use cookies, pixel tags, and similar technologies to understand how visitors interact with our website, deliver personalized content, and improve performance.
How We Use Personal Data We use the collected information for the following purposes:
- To provide and improve our Services
- To process inquiries and appointments
- To personalize your experience with us
- For internal analytics and marketing
- To comply with legal obligations
Sharing of Personal Data We may share Personal Data with:
- Service Providers: to help operate our website, manage marketing, or assist with consultations
- Business Partners: to coordinate joint offerings or promotions
- Advertising Partners: to deliver targeted advertising (where allowed)
- Regulatory or legal authorities: where required by law
We do not sell your Personal Data.
Your Rights and Choices US residents may have rights including:
- The right to access, correct, or delete your Personal Data
- The right to receive a portable copy of your data
- The right to limit the use of Sensitive Personal Data
- The right to opt out of targeted advertising (if applicable)
To exercise your rights, please email us at: information@illumemke.com
Data Retention We retain Personal Data as long as necessary to fulfill the purposes for which it was collected, and as required by law.
Security We implement reasonable safeguards to protect your information. However, no system can be 100% secure.
Children’s Data We do not knowingly collect Personal Data from individuals under the age of 18.
Third-Party Links Our Services may link to third-party sites. We are not responsible for their content or privacy practices.
Changes to this Notice We may update this Privacy Notice from time to time. Updates will be posted on our website with an updated effective date.
Contact Us If you have questions or concerns, please contact us at: information@illumemke.com
Illume Cosmetic Locations:
- 6002 North Port Washington Rd., Milwaukee, WI 53217
- N4W22370 Bluemound Road, Waukesha, WI 53186
- 2826 W. Rawson Ave, Franklin, WI 53132
- NW8614041 Beacon St., Menomonee Falls, WI 53051
Effective Date: May 2025